Spokane Medical Research

Benefits

Filed under: Communication — Tags: , , — Rudolph @

Communication is the most obvious benefit of a newsletter. It allows you to inform your members of new classes, new hires, new programs, schedule changes and much more. Says Kove, “Our newsletter … allows us to be in constant communication with [our members]. In addition, for those members who may not use our center as much as they should, [the newsletter] becomes an ongoing reminder of their membership, and the importance of addressing their health and wellness goals.” So, newsletters can also help with retention, to remind those members who haven’t been to your facility recently what you offer and how you can help them reach their goals. (more…)

Marketing

Filed under: Communication — Tags: , , — Rudolph @

In-house marketing is great. Get teaser flyers and banners up before the bikes arrive. Ask your dealer if their company offers a promotional video, and, if so, have it playing at the front desk. (more…)

The rumours of high tech’s death are greatly exaggerated. Part 2

Filed under: Communication — Tags: , , — Rudolph @

Now, I’ve long had modems in my life. Indeed, I first got online way back in 1982, using a “blindingly fast” 300 baud modem. Of course, since then, my modem life has migrated steadily upwards; I’ve had relationships with devices that featured “baud rates” of 1,200, 2,400, 9,600, 14,400, 28,800 and 33,400 baud, until I finally topped out in 1996 at a sophisticated 56,000 baud device. The one I just retired.

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The rumours of high tech’s death are greatly exaggerated. Part 1

Filed under: Communication — Tags: , , — Rudolph @

For the first time in 20 years, I don’t have a modem connected to my main desktop computer, a fact that I think bodes well for the future of the Internet.

But before I explain why, let’s examine the current state of technology companies. They’re hurting to such a degree that many can’t even seem to afford to advertise anymore. (more…)

Field the best team

Filed under: Communication — Tags: , , — Rudolph @

Successful partnerships are run like a fine-tuned business, not pushed to the periphery like a sideline project. It means allotting top-notch people and sufficient resources, and giving the team the autonomy necessary to move at Internet speed. (more…)

When Selling Software, Don’t Say Software

Filed under: Communication — Tags: , , — Rudolph @

If his years of branding ice cream and cinnamon rolls taught Mark Breier anything, it’s that a product’s name must stick out among the competition. After all, as group brand manager for Dreyer/Edy’s Grand Ice Cream from 1988 to 1994, Breier actually competed against his own homophone, Breyer’s, which also rhymed with his brand, Dreyer’s. One slip of the tongue and a consumer might end up licking the wrong Rocky Road.

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