Communication is the most obvious benefit of a newsletter. It allows you to inform your members of new classes, new hires, new programs, schedule changes and much more. Says Kove, “Our newsletter … allows us to be in constant communication with [our members]. In addition, for those members who may not use our center as much as they should, [the newsletter] becomes an ongoing reminder of their membership, and the importance of addressing their health and wellness goals.” So, newsletters can also help with retention, to remind those members who haven’t been to your facility recently what you offer and how you can help them reach their goals. (more…)